For people just starting working on the web, there is a huge number of opportunities for monetization. However, the main work to be done is to create high quality content, that will keep users coming back regularly for more. Content creation is the first and most important step if you are creating a web site.
On the other hand, if you already have a good quality web site, there is a lot of opportunities to improve the amount of money you can make from it. Given a particular set of users on a web site, generating a well known set of page views, it is frequently possible to increase the amount of money we can make in that web site by at least two times what you’re already doing.
And this is possible without having to recourse to shady practices that would annoy users. On the contrary, it is possible to make more money from a web site by simply giving more of what users want. In other words, the old recipe for success in business still works here: give more to your customers and you will receive more as a result.
Here are a few suggestions that can improve the quality of your web site, and at the same time increase the amount of incoming you can get from it:
Improving the Quality of Advertisements
Advertisement is still the way that most people monetize their web sites. With a good advertisement strategy you can make a lot of money from any content you might generate. However, there are ways to improve the users experience with such advertisements.
The first thing is to provide only advertisements that are relevant to the web site you’re creating. For example, a common problem that happens when we use common advertisement programs is that they sometimes display message that are not relevant for users.
A web site for stock trading strategies may display advertisements for brokers, retail investors, and other categories. If you want to make the web site more relevant, just promote ads for one of these users. They will become more interested in your web site and return more frequently.
Good advertisements may also become a service for users. It is hard to understand if you are not looking to buy something, but there are times when your readers will be on the search for a particular service or product. Your web site may be the closest thing they will find using a web search engine. When this happens, they will be glad to see that you are displaying an ad for the product or service that they were looking for.
Another idea to improve money generation on your web site is to improve communication with your readers. Ways to do this include posting regularly, answering to questions they might have, or having an email list.
The main idea behind this is that users want to have access to someone that is an expert in a subject. If you know a lot of information about a topic, you readers will want to interact with you in some way. This, in turn, may improve the ability of your web site to generate income.
By improving your communication with readers, they will be coming back more regularly. This will also help if you are selling something, such as books, reports, or services.